Crest Complete plus Whitening Deep Clean

US over-the-counter (OTC) label

Brand or trade name

Crest Complete plus Whitening Deep Clean

Manufacturer

The Procter & Gamble Manufacturing Company

Label date

8 January 2026

Stated use in the United States

Purpose Anticavity toothpaste

Label in the official openFDA API. This is the label date; the formula may have changed. Compare with the packaging.

Cosmetic analysis in the European Union

4 ingredients allowed under conditions (maximum concentration, product types): some active ingredient concentrations are printed; the other conditions and the product's classification in the European Union remain to be checked. 14 names recognised out of 15.

Warning: 1 name out of 15 is not recognised ((0.15%, w/v fluoride ion)): nothing below covers it.

• Babies and children : Worth watching SODIUM FLUORIDE

Sodium fluoride 0.243%, (0.15%, w/v fluoride ion), sorbitol, water, hydrated silica, disodium pyrophosphate, sodium lauryl sulfate, flavor, sodium hydroxide, xanthan gum, sodium saccharin, cellulose gum, carbomer, titanium dioxide, blue 1

Who it concerns

For each group, the ingredients of the list that an official classification or rule mentions. Open an ingredient's page to read what the text says. A group with no name does not mean the ingredients were judged to have no effect for it.

Prohibition or serious classificationThe text prohibits the substance for this use, or ranks it among the most serious hazards (known or presumed carcinogenic, mutagenic or reprotoxic, identified endocrine disruptor).Worth watchingThe text sets a condition or flags a hazard worth knowing: allergen, suspected effect, condition for children, hazard to the aquatic environment.For informationOfficial information with no condition on a finished product: warning to read, irritation of the pure substance.

• Babies and children

  • Worth watching SODIUM FLUORIDEAnnex III, entry 31, sets a condition for children: “For any toothpaste with compounds containing fluorine in a concentration of 0.1 to 0.15% calculated as F unless it is already labelled as contra-indicated for children (e.g.”

• Skin, eyes and allergies

  • Worth watching AROMA“Parfum” stands for a mixture whose composition does not have to be detailed. Some allergenic substances must nevertheless be named separately in the ingredient list above 0.001% (leave-on product) or 0.01% (rinse-off product). The Regulation names them in 63 entries of its Annex III, for example Linalool, Limonene, Citronellol, Geraniol, Coumarin, Citral, Eugenol or Hexyl Cinnamal: if you are allergic to one of them, look for its name in the list.
  • For information SODIUM FLUORIDEClassified under the CLP Regulation: eye irritation, category 2 (Eye Irrit. 2); skin irritation, category 2 (Skin Irrit. 2). This classification describes the pure substance; in a finished product it is far more diluted.
  • For information SODIUM HYDROXIDEClassified under the CLP Regulation: skin corrosion, category 1A (Skin Corr. 1A). This classification describes the pure substance; in a finished product it is far more diluted.

• Read on the label

  • For information SODIUM FLUORIDEAnnex III, entry 31, requires this to be printed on the pack: “Contains sodium fluoride For any toothpaste with compounds containing fluorine in a concentration of 0.1 to 0.15% calculated as F unless it is already labelled as contra-indicated for children (e.g. "for adult use only") the following labelling is obligatory: "Children of 6 years and younger: use a pea-sized amount for supervised brushing to minimise swallowing. In case of intake of fluoride from other sources consult a dentist or doctor."”.
  • For information SODIUM HYDROXIDEAnnex III, entry 15a, requires a warning that depends on the type of product: Nail cuticle solvent: “Contains alkali. Avoid contact with eyes. Can cause blindness. Keep out of reach of children”; Hair straightener: “1. Contains alkali. Avoid contact with eyes. Can cause blindness. Keep out of reach of children. 2. For professional use only. Avoid contact with eyes. Can cause blindness”; pH adjuster for depilatories: “Keep out of reach of children. Avoid contact with eyes”. None for: Other uses as pH adjuster.

No official text covers the recognised ingredients for: pregnancy and breastfeeding, environment.

For a question about your own situation (pregnancy, child, allergy), show this list to your doctor, midwife or pharmacist: we cannot say whether this product suits you.

Selling elsewhere

Ingredients of this list that are prohibited, prohibited in some cases or subject to conditions in the other countries whose rules we record (nothing changes for sale in France). Absence is not approval: several countries only allow the preservatives, UV filters and colorants on their lists, and the function of an ingredient in the product is not known. What is covered for each country.

No prohibition or condition found in the recorded lists for: United States (federal), Washington State, California, Japan, China.

Ingredient by ingredient

The line under each name gives its rule in the European Union (legend below). Click a name for its page.

Hover over or tap a badge for its meaning.

Classified hazard (cancer, DNA, reproduction): Carcinogenic, mutagenic or toxic for reproduction under the CLPEU regulation that classifies chemicals by their hazards (EC No 1272/2008). Regulation, or identified endocrine disruptor. Irritation, allergy and environment: see “Who it concerns”.

All US nonprescription labels

List in the official revision dated 8 January 2026 (register: openFDA: US OTC product labels, analysed under European cosmetic rules).

Has the product changed? Photograph the packaging.