Crest Pro-Health

Natural health product licensed in Canada

Other names: Crest Pro-Health Advanced, Crest Pro-Health Advanced Active Strengthening, Crest Pro-Health Advanced Bacteria Guard, Crest Pro-Health For Life TM, Crest Pro-Health Night, Crest Pro-Health Sensitive Shield, Crest Pro-Health Sensitivity Complete Protection, Crest Sensi-Repair, Crest Sensi-Repair & Prevent
Licence holder: Procter & Gamble Inc.
NPN or DIN-HM: 80001224
Status: Active licence
Licence date: 5 January 2006
Revision date: 18 February 2026
Form: Dentifrice, pâte
Route of administration: Dentaire
Application type: Non traditionnelle

Oral dose analysis does not apply without an established exclusively oral route.

Composition

Medicinal ingredient and source	Per dosage unit, according to the source
Fluorure stanneux	0.454 % (p/p)

Non-medicinal ingredients

Clean Mint Flavour, Smooth mint flavour, Silice hydratée, Carraghénine, FD & C bleu #1, Glycérine, Trisodium Phosphate, propylèneglycol, sulfate sodique de lauryle, Povidone, Sodium Gluconate, Dioxyde de titane, Eau, Gomme de xanthane, Sodium Saccharin, PEG-6, Lactate de zinc

Recommended doses in Canada

Population	Age	Quantity per serving	Frequency
Adultes et enfants	minimum: 12 years	1 Dentifrice	2 Tous les jours

Uses authorised in Canada

Text supplied in English because no French text is available.

Fights cavities. Fights gingivitis/reduces gingivitis. Fights plaque/reduces plaque. Builds increasing protection against sensitivity/treats sensitivity. Fights tartar (calculus)/inhibits tartar build-up. Kills bad breath bacteria. Protects your mouth all night. Fights plaque for 12 hours. Fights plaque acid for 12 hours. Provides long lasting protection against plaque. Stannous fluoride is retained in the oral cavity for up to 12 hours. Provides long lasting antibacterial activity. Helps reverse gingivitis. Helps control plaque bacteria that contribute to the development of gingivitis. Contains the Polyfluorite System. It's the only system clinically shown to protect all these areas (e.g., fights cavities, fights tartar, helps prevent gingivitis, helps prevent plaque, helps control plaque bacteria that contribute to the development of gingivitis, builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact). Clinically proven for anticavity, antigingivitis, antiplaque, antitartar and sensitive teeth. Clinically proven ingredients for anticavity, antigingivitis, antiplaque, antitartar and sensitive teeth. Promotes healthy teeth. Promotes healthy gums. Fights cavities, gingivitis, plaque, tartar and sensitivity to promote healthy teeth and gums. Fights, cavities, gingivitis, plaque, tartar and sensitivity to promote a healthy mouth. Treats sensitive teeth by forming a protective barrier/layer and occluding dentinal tubules/insulating the nerves. Instant sensitivity relief. Instant pain relief. Rapid sensitivity/pain relief. Long lasting sensitivity/pain relief, with regular use. Clinically proven instant/lasting sensitivity relief. Clinically proven instant/lasting pain relief. Blocks dentinal tubules to relieve and prevent sensitivity pain. Treats sensitive teeth by occluding/plugging dentinal tubules with acid-resistant long lasting protective barrier/layer/plug. Forms protective barrier that protects against/resist to dietary acids found in most juices and carbonated beverages. Protects enamel against irreversible acid erosion. Forms a micro-thin layer that helps block food and drink acids. Treats the primary cause of sensitivity-open tubules and not just the symptoms. Defends against dental conditions people over 50 experience: Tooth Sensitivity, Gingivitis/Tender Inflamed Gums from Gingivitis, Weakened Enamel, Plaque, Tartar. Protect your teeth from plaque, a cause of common dental conditions like cavities and gingivitis. Helps you get better dental check-ups*, *By protecting against gingivitis, cavities, tartar and tooth sensitivity. Helps you get better dental check-ups*, *By promoting healthy teeth and gums. Go beyond cleaning to proactive/promote oral health*, *By protecting against gingivitis, plaque, cavities, tartar and tooth sensitivity. Protects your mouth*, *By protecting against gingivitis, plaque, cavities, tartar and tooth sensitivity. Builds a protective layer to help repair sensitive teeth. Treats sensitivity pain and helps repair sensitive teeth. Proven scientifically to help repair sensitive teeth. Helps improve gum health. Strengthens, repairs and protects tooth enamel. Clinically proven sensitivity relief. Helps repair tooth enamel and treats painful sensitivity. Builds a protective layer to protect from acid wear/erosion. Helps prevent sensitivity pain. Helps prevent sensitivity* (*by fighting acid erosion, plaque and gingivitis to reduce the risk of enamel loss and gum recession, causes of tooth sensitivity). Helps prevent future sensitivity* (*by fighting acid erosion, plaque and gingivitis to reduce the risk of enamel loss and gum recession, causes of tooth sensitivity). Helps build a layer to protect against sensitive teeth. Helps repair sensitive teeth damaged due to enamel erosion. Proven scientifically to help repair sensitive teeth damaged due to enamel erosion.

Stannous fluoride (in Crest Pro-Health) consistently demonstrated more/greater enamel erosion protection against dietary acids than sodium fluoride. Provides more/greater enamel erosion protection than sodium fluoride against dietary acids. Stannous fluoride demonstrated more/greater acid erosion protection compared to sodium fluoride used in other toothpastes. Crest Pro-Health toothpaste with stannous fluoride provides proven, enhanced enamel protection against acid erosion versus sodium fluoride. Helps protect acid erosion more effectively than regular fluoride (sodium fluoride based) toothpastes. Crest Pro-Health is formulated with stabilized stannous fluoride, which is significantly greater than regular sodium fluoride toothpastes in protecting against dental erosion caused by dietary acids. Scientifically proven/Proven technology/ingredient to help prevent enamel/acid/dental erosion (against dietary acids). Scientifically proven/Proven technology/ingredient to provide greater/more enamel/acid/dental erosion reduction than sodium fluoride against dietary acids. Scientifically proven/Proven technology/ingredient to protect against dietary acid erosion more than sodium fluoride in common toothpastes. Scientifically proven/Proven to provide greater enamel/acid/dental erosion protection than other sodium fluoride toothpastes against dietary acids. Scientifically proven to protect enamel/acid/dental erosion from dietary acids more than sodium fluoride toothpastes. Crest Pro-Health toothpaste protects enamel against dietary acids more/greater than regular fluoride toothpastes. Crest Pro-Health toothpaste protects enamel against dietary acids more/greater than regular fluoride toothpastes (sodium fluoride). Stannous fluoride provides more/greater enamel erosion protection (against dietary acids) than sodium fluoride with the additional ability to form a protective layer against erosion. Crest Pro-Health toothpaste with stabilized stannous fluoride helps protect the weakening of enamel surface against dietary acids. Compared to NaF, Stannous fluoride provides added protection against acid erosion.

Stannous fluoride effectively protects against enamel erosion from dietary acids, especially in lower pH range where fluoride's enamel repair benefit/ability is limited. Crest Pro-Health toothpaste provides erosion protection against acids in our diet. Crest Pro-Health toothpaste provides erosion protection against dietary acids. Stannous fluoride provides scientifically proven enamel erosion protection against dietary acids. Stannous fluoride provides unique (dual action) enamel erosion protection against dietary acids from daily soft drinks. Crest Pro-Health toothpaste contains stannous fluoride, a patented stannous technology to protect against enamel erosion (from dietary acids). Crest Pro-Health toothpastes have patented stannous (fluoride) technology, to provide effective protection against enamel erosion from dietary acids. Stannous fluoride is the only fluoride patented to create an acid resistant shield to protect teeth against acid erosion. Only CPH has a patented stannous fluoride that protects the tooth surface from acid erosion (from dietary acids/in low pH range). Dual action shield repairs weakened spots and helps prevent acid erosion. Dental erosion is irreversible. Stannous fluoride forms an acid resistant micro-thin layer on enamel to help prevent the initiation of enamel softening due to dietary acids. When pH lowers during dietary acid challenge, fluoride's effectiveness of enamel strengthening reduces. Stannous from stannous fluoride forms an acid resistant micro-thin layer to protect enamel from acid erosion. Prevention is a key to the management of erosive tooth wear, and stabilized stannous fluoride has been proven to help stop the initiation and slow the progression of erosive tooth wear. Crest Pro-Health toothpaste contains stabilized stannous fluoride, a unique fluoride compound/formulation which not only strengthens softened enamel, but also helps prevent the initiation of enamel softening from dietary acid. Compared to sodium fluoride, stannous fluoride provides unique (dual action) enamel erosion protection by not only strengthening weakened enamel like other fluorides do, but also forming an additional/patented preventative micro-thin layer against enamel erosion (from dietary acids). Stabilized stannous fluoride not only works like other fluorides to strengthen weakened enamel, but it's stannous component also forms a critical acid resistant micro-thin layer to protect against enamel erosion due to dietary acid. Stabilized stannous fluoride provides additional enamel erosion protection vs. sodium fluoride alone (by forming a protective micro-thin layer against dietary acids). Sodium fluoride works to strengthen softened enamel. Stannous fluoride, in addition, helps prevent the initiation and slows down the progression of erosion tooth wear (against dietary acids). Regular fluoride (sodium fluoride) repairs weakened enamel, but stannous fluoride repairs weakened enamel and provides more/greater calcium loss protection against dietary acids. Stabilized stannous fluoride provides more/greater calcium loss protection than sodium fluoride. Significantly greater protection from calcium loss due to acid erosion from dietary acids (than sodium fluoride in lower pH). The unique Stannous Fluoride Shield protects enamel AND helps prevent sensitivity. Crest Pro-Health toothpaste has a special form of fluoride that helps prevent acid erosion to prevent future sensitivity.

For a healthier mouth, by strengthening enamel and fighting plaque. For healthier mouth with less decay and plaque. For healthier gums by reducing plaque to help prevent gingivitis. For healthier gums by fighting/reducing plaque to help prevent gingivitis.For stronger teeth with strengthened enamel. For stronger teeth. For healthier and stronger teeth. Healthier gums, stonger teeth. For healthier teeth with less decay. Raises your resistance to tooth decay/cavities. Kills plaque germs/bacteria to help prevent gingivitis for healthier gums. Leads to healthier gums and stronger teeth with continued use (by fighting plaque and protecting enamel). Advance to healthier gums and stronger teeth. Advance to healthier gums and stronger teeth (with less decay and plaque). Advance to healthier gums and stronger teeth (by fighting plaque and protecting enamel).

A use authorised in Canada is not an authorised health claim in the European Union. See the health claims register.