Crest Shield Protect

Natural health product licensed in Canada

Other names

Crest Pro-Health Advanced Gum Protection, Crest Pro-Health Clinical Gum Protection

Licence holder

Procter & Gamble Inc.

NPN or DIN-HM

80012433

Status

Active licence

Licence date

11 August 2009

Revision date

8 December 2020

Form

Dentifrice, pâte

Route of administration

Dentaire

Application type

Non traditionnelle

Composition

Non-medicinal ingredients

Gomme de xanthane, C.I. Pigment White 6, Lactate de zinc, Eau purifiée, Tin dichloride, FD & C bleu #1, Sodium 1,2 benzisothiazol-3(2H)-one,1,1-dioxide, D-Gluconic acid, monosodium salt, Glycérine, propylèneglycol, Carraghénine, PEG-6, Sodium phosphate tribasic dodecahydrate, SDS, Silice hydratée, Sodium Gluconate, Gel de silice, Saveur

Recommended doses in Canada

Uses authorised in Canada

Text supplied in English because no French text is available.

Crest pro-Health Toothpaste with stannous fluoride forms a protective layer/coating over tooth enamel to prevent enamel erosion. Stannous Fluoride not only strengthens weakened enamel, but also forms an acid-resistant protective layer against enamel/acid erosion. Dual action protection against enamel erosion (by forming a protective micro-thin layer against dietary acids and helping rebuild weakened spots). Stannous fluoride helps slow the progression of erosive tooth wear. Protects tooth enamel inside (against cavities) and outside (against acid erosion). Dual action protection against enamel erosion* (*stabilized stannous forms a protective acid-resistant micro-thin layer against dietary acids and fluoride helps rebuild weakened spots). Forms a protective layer to prevent enamel/acid erosion. Stablized stannous in formula to ensure effective enamel erosion protection. Enhances tooth's natural protective pellicle layer to defend against daily dietary acid challenges. Forms an acid-resistant protective layer incorporated into the natural protective pellicle layer to protect against acid erosion between brushings. Scientifically proven to protect against the initiation and progression of enamel erosion. Crest Pro-Health dentifrice not only helps rebuild weakened enamel, but also helps prevent the initiation of future erosion. Dual action protection for healthier, stronger enamel (by strengthening tooth enamel and preventing enamel erosion). Protects tooth enamel inside and outside (by strengthening enamel and protecting against dietary acids).

Fights cavities. Fights gingivitis/reduces gingivitis. Fights plaque/reduces plaque. Builds increasing protection against sensitivity/treats sensitivity. Fights tartar (calculus)/inhibits tartar build up. Kills bad breath bacteria. Protects your mouth all night. Fights plaque for 12 hours. Fights plaque acids for 12 hours. Provides long lasting protection against plaque. Stannous fluoride is retained in the oral cavity for up to 12 hours. Provides long lasting antibacterial activity. Helps reverse gingivitis. Helps control plaque bacteria that contribute to the development of gingivitis. Crest Shield Protect contains the Polyfluorite SystemTM. It's the only system clinically shown to protect all these areas (e.g. fights cavities, fights tartar, helps prevent gingivitis, helps prevent plaque, helps control plaque bacteria that contribute to the development of gingivitis, builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact). Reverses gingivitis in 4 weeks. Clinically proven to reverse gingivitis in 4 weeks. Clinically proven to reduce gum bleeding. Promotes healthy teeth /healthy gums /healthy mouth. Promotes gum health. Promotes/Contributes to a healthy mouth, which is important to overall health (or a healthy body). Fights/controls plaque to help prevent gingivitis. For a healthier mouth, by strengthening enamel and fighting plaque. For healthier mouth with less decay and plaque. For healthier gums by reducing plaque to help prevent gingivitis For healthier gums by fighting/reducing plaque to help prevent gingivitis For stronger teeth with strengthened enamel. For stronger teeth. For healthier and stronger teeth. Healthier gums, stonger teeth. For healthier teeth with less decay. Raises your resistance to tooth decay/cavities. Kills plaque germs/bacteria to help prevent gingivitis for healthier gums. Leads to healthier gums and stronger teeth with continued use (by fighting plaque and protecting enamel). Advance to healthier gums and stronger teeth. Advance to healthier gums and stronger teeth (with less decay and plaque). Advance to healthier gums and stronger teeth (by fighting plaque and protecting enamel). Builds a protective layer to help repair sensitive teeth. Treats sensitivity pain and helps repair sensitive teeth. Proven scientifically to help repair sensitive teeth. Helps improve gum health. Strengthens, repairs and protects tooth enamel. Clinically proven sensitivity relief. Helps repair tooth enamel and treats painful sensitivity. Builds a protective layer to protect from acid wear/erosion. Helps prevent sensitivity pain. Helps prevent sensitivity* (*by fighting acid erosion, plaque and gingivitis to reduce the risk of enamel loss and gum recession, causes of tooth sensitivity). Helps prevent future sensitivity* (*by fighting acid erosion, plaque and gingivitis to reduce the risk of enamel loss and gum recession, causes of tooth sensitivity). Helps build a layer to protect against sensitive teeth. Helps repair sensitive teeth damaged due to enamel erosion. Proven scientifically to help repair sensitive teeth damaged due to enamel erosion.

Stannous fluoride (in Crest Pro-Health) consistently demonstrated more/greater enamel erosion protection against dietary acids than sodium fluoride. Provides more/greater enamel erosion protection than sodium fluoride against dietary acids. Stannous fluoride demonstrated more/greater acid erosion protection compared to sodium fluoride used in other toothpastes. Crest Pro-Health toothpaste with stannous fluoride provides proven, enhanced enamel protection against acid erosion versus sodium fluoride. Helps protect acid erosion more effectively than regular fluoride (sodium fluoride based) toothpastes. Crest Pro-Health is formulated with stabilized stannous fluoride, which is significantly greater than regular sodium fluoride toothpastes in protecting against dental erosion caused by dietary acids. Scientifically proven/Proven technology/ingredient to help prevent enamel/acid/dental erosion (against dietary acids). Scientifically proven/Proven technology/ingredient to provide greater/more enamel/acid/dental erosion reduction than sodium fluoride against dietary acids. Scientifically proven/Proven technology/ingredient to protect against dietary acid erosion more than sodium fluoride in common toothpastes. Scientifically proven/Proven to provide greater enamel/acid/dental erosion protection than other sodium fluoride toothpastes against dietary acids. Scientifically proven to protect enamel/acid/dental erosion from dietary acids more than sodium fluoride toothpastes. Crest Pro-Health toothpaste protects enamel against dietary acids more/greater than regular fluoride toothpastes. Crest Pro-Health toothpaste protects enamel against dietary acids more/greater than regular fluoride toothpastes (sodium fluoride). Stannous fluoride provides more/greater enamel erosion protection (against dietary acids) than sodium fluoride with the additional ability to form a protective layer against erosion. Crest Pro-Health toothpaste with stabilized stannous fluoride helps protect the weakening of enamel surface against dietary acids. Compared to NaF, Stannous fluoride provides added protection against acid erosion.

Stannous fluoride effectively protects against enamel erosion from dietary acids, especially in lower pH range where fluoride's enamel repair benefit/ability is limited. Crest Pro-Health toothpaste provides erosion protection against acids in our diet. Crest Pro-Health toothpaste provides erosion protection against dietary acids. Stannous fluoride provides scientifically proven enamel erosion protection against dietary acids. Stannous fluoride provides unique (dual action) enamel erosion protection against dietary acids from daily soft drinks. Crest Pro-Health toothpaste contains stannous fluoride, a patented stannous technology to protect against enamel erosion (from dietary acids). Crest Pro-Health toothpastes have patented stannous (fluoride) technology, to provide effective protection against enamel erosion from dietary acids. Stannous fluoride is the only fluoride patented to create an acid resistant shield to protect teeth against acid erosion. Only CPH has a patented stannous fluoride that protects the tooth surface from acid erosion (from dietary acids/in low pH range). Dual action shield repairs weakened spots and helps prevent acid erosion. Dental erosion is irreversible. Stannous fluoride forms an acid resistant micro-thin layer on enamel to help prevent the initiation of enamel softening due to dietary acids. When pH lowers during dietary acid challenge, fluoride's effectiveness of enamel strengthening reduces. Stannous from stannous fluoride forms an acid resistant micro-thin layer to protect enamel from acid erosion. Prevention is a key to the management of erosive tooth wear, and stabilized stannous fluoride has been proven to help stop the initiation and slow the progression of erosive tooth wear. Crest Pro-Health toothpaste contains stabilized stannous fluoride, a unique fluoride compound/formulation which not only strengthens softened enamel, but also helps prevent the initiation of enamel softening from dietary acid. Compared to sodium fluoride, stannous fluoride provides unique (dual action) enamel erosion protection by not only strengthening weakened enamel like other fluorides do, but also forming an additional/patented preventative micro-thin layer against enamel erosion (from dietary acids). Stabilized stannous fluoride not only works like other fluorides to strengthen weakened enamel, but it's stannous component also forms a critical acid resistant micro-thin layer to protect against enamel erosion due to dietary acid. Stabilized stannous fluoride provides additional enamel erosion protection vs. sodium fluoride alone (by forming a protective micro-thin layer against dietary acids). Sodium fluoride works to strengthen softened enamel. Stannous fluoride, in addition, helps prevent the initiation and slows down the progression of erosion tooth wear (against dietary acids). Regular fluoride (sodium fluoride) repairs weakened enamel, but stannous fluoride repairs weakened enamel and provides more/greater calcium loss protection against dietary acids. Stabilized stannous fluoride provides more/greater calcium loss protection than sodium fluoride. Significantly greater protection from calcium loss due to acid erosion from dietary acids (than sodium fluoride in lower pH). The unique Stannous Fluoride Shield protects enamel AND helps prevent sensitivity. Crest Pro-Health toothpaste has a special form of fluoride that helps prevent acid erosion to prevent future sensitivity.

A use authorised in Canada is not an authorised health claim in the European Union. See the health claims register.

Warnings in Canada

No French warning text available in the imported data.

Warnings are available in English on the official record.

Source

Official Health Canada record, licence 80012433

Licensed Natural Health Products Database (LNHPD), Health Canada: licensed products, ingredients, doses, uses and risks, retrieved 27 October 2026.

Contains information licensed under the Open Government Licence – Canada (Health Canada, LNHPD)

Licence du gouvernement ouvert – Canada 2.0 (OGL-Canada 2.0)

The formula sold in Europe under the same name may differ. This information does not replace advice from a doctor or pharmacist.

List in the official revision dated 8 December 2020 (register: Licensed Natural Health Products Database (LNHPD), Health Canada: licensed products, ingredients, doses, uses and risks).

List recorded in 2020. Photograph the packaging to check whether it has changed. Photograph the packaging