Crest Gum Detoxify(TM)

Natural health product licensed in Canada

Other names: Crest Clean Breath, Crest Pro-Health Advanced Gum Restore, Crest Pro-Health Complete Protection, Crest Pro-Health Complete Protection Bacteria Shield, Crest Pro-Health Gum & Breath Purify, Crest Pro-Health Gum & Enamel Repair, Crest Pro-Health Gum & Enamel Restore, Crest Pro-Health Gum & Sensitive, Crest Pro-Health Gum & Sensitivity, Crest Pro-Health Gum & Sensitivity All Day Protection, Crest Pro-Health Gum & Whitening, Crest Pro-Health(Tm) Gum Detoxify(Tm), Crest® Pro-Health Bacteria Shield and Gum, Crest® Pro-Health Enamel Repair and Gum, Crest® Pro-Health Sensitive and Gum, Crest® Pro-Health Sensitive and Gum All Day Protection
Licence holder: Procter & Gamble Inc.
NPN or DIN-HM: 80083221
Status: Active licence
Licence date: 15 February 2018
Revision date: 18 February 2026
Form: Dentifrice, pâte
Route of administration: Dentaire
Application type: Non traditionnelle

Oral dose analysis does not apply without an established exclusively oral route.

Composition

Medicinal ingredient and source	Per dosage unit, according to the source
Fluorure stanneux Source : Fluorure stanneux	0.454 % (p/p)

Non-medicinal ingredients

Stannous chloride, Sodium Saccharin, Lauryl sulfate de sodium, Silice hydratée, Carraghénine, Sucralose, Dioxyde de titane, Vert 3, Bleu 1, Gomme de xanthane, Cocomidropropyl Betaine, citrate de sodium, Glycine, Jaune acide 10, Sorbitol, Hydroxyde de sodium, Saveur, Gluconate de sodium, Sodium Citrate Dihydrate, Citrate de zinc, Eau, Jaune 6, Mica

Recommended doses in Canada

Population	Age	Quantity per serving	Frequency
Adultes et enfants	minimum: 12 years	1 Dentifrice	2 Tous les jours

Uses authorised in Canada

Text supplied in English because no French text is available.

For stronger teeth with strengthened enamel. Kills plaque germs/bacteria to help prevent gingivitis for healthier gums. Leads to healthier gums and stronger teeth with continued use (by fighting plaque and protecting enamel). Advance to healthier gums and stronger teeth. Stannous fluoride helps slow the progression of erosive tooth wear. Protects tooth enamel inside (against cavities) and outside (against acid erosion). Stabilized stannous in formula to ensure effective enamel erosion protection. Scientifically proven to protect against the initiation and progression of enamel erosion. Helps neutralize harmful plaque bacteria at the gum line to bring gums back to health. Occludes exposed tubules to provide relief from sensitivity. Creates a layer of protection to shield exposed dentin for sensitivity relief. Occludes exposed tubules. Shields exposed dentin to reduce sensitivity. Kills plaque bacteria that can lead to gingivitis, a factor/risk of gingival recession. Creates a shield of protection against food/drink acids for sensitivity relief. Starts working immediately (by blocking tubules) for (sensitivity) relief within days. Stannous fluoride starts working immediately (by blocking tubules) to relieve sensitivity pain within days. INSTASHIELD FORMULA, (Starts working immediately by blocking tubules.) Clinically proven sensitivity relief. Fast sensitivity relief. Rapid sensitivity relief. Lasting sensitivity relief with regular use. Creates/forms a protective layer on exposed dentin to help prevent sensitivity. Shields to help prevent sensitivity. Helps prevent sensitivity. Shields exposed dentin/dentinal tubules to relieve and prevent sensitivity. Clinically proven to reverse the harmful effects of plaque bacteria*, *by reversing gingivitis. (With cleaning action), Dissolves & lifts away harming plaque bacteria in hard-to-reach areas, around the gumline. Clinically proven to neutralize plaque bacteria. Clinically proven to fight plaque bacteria for 24 hours*, *with twice daily brushing. Clinically proven to fight plaque bacteria below the gumline. Helps prevent harmful oxidants from causing oxidative stress on your gums by neutralizing plaque to support gum health. Helps prevent harmful oxidants while reversing gingivitis [by neutralizing plaque bacteria]. Helps provide an anti-oxidizing effect by neutralizing plaque bacteria to support gum health by reducing oxidative stress on your gums. Anti-oxidizing effect while reversing gingivitis [by neutralizing plaque bacteria.

Regular fluoride (sodium fluoride) repairs weakened enamel, but stannous fluoride repairs weakened enamel and provides more/greater calcium loss protection against dietary acids. Stabilized stannous fluoride provides additional enamel erosion protection vs. sodium fluoride alone (by forming a protective micro-thin layer against dietary acids). Stabilized stannous fluoride provides more/greater calcium loss protection than sodium fluoride. Prevention is a key to the management of erosive tooth wear, and stabilized stannous fluoride has been proven to help stop the initiation and slow the progression of erosive tooth wear. Crest Pro-Health toothpaste contains stannous fluoride, a patented stannous technology to protect against enamel erosion (from dietary acids). The unique Stannous Fluoride Shield protects enamel AND helps prevent sensitivity. Significantly greater protection from calcium loss due to acid erosion from dietary acids (than sodium fluoride in lower pH). Only CPH has a patented stannous fluoride that protects the tooth surface from acid erosion (from dietary acids/in low pH range). Crest Pro-Health toothpaste has a special form of fluoride that helps prevent acid erosion to prevent future sensitivity. With twice a day brushing, provides 24 hours of active, long-lasting gum protection against plaque. Helps reduce/inhibit/control plaque bacteria (growth) below the gumline. Helps control toxins from plaque bacteria to help reduce/prevent gum inflammation/bleeding. Helps control toxins from plaque bacteria (under the gumline). Helps neutralizes the harmful effects of plaque bacteria on your gums. Helps neutralizes harmful plaque bacteria around and below the gumline. Helps neutralize toxins & Helps inhibit the plaque bacteria that produce them. Binds to toxins from plaque bacteria, which helps in preventing them from triggering a cellular inflammatory response. Works under/below the gum line to help reduce/inhibit/control plaque bacteria. Significantly improves gingival health/reduces bleeding & inflammation. Restores and protects gingival health. Clinically proven to reverse gingivitis. Clinically proven healthier gums. Gingivitis patients showed reduced gum bleeding in clinical studies. Gingivitis patients showed reduced gum bleeding & inflammation in clinical studies.

Reaches 100% of the whole mouth (surfaces) to protect against plaque bacteria that lead to gingivitis. Helps protect the mouth against plaque bacteria. Helps protect the mouth, (including hard to reach areas), by fighting plaque bacteria that lead to gingivitis. Helps protect the mouth* (including hard to reach areas) (*Protects against plaque bacteria that lead to gingivitis.) Provides 24 hours of Plaque (bacteria) Protection*, (*with twice daily brushing). 24-hour antibacterial protection*, (*Fights plaque bacteria with twice daily brushing). Actively fights oral health problems with continuous/long lasting antibacterial protection against plaque and gingivitis. Helps neutralize plaque bacteria for healthy gums. Long lasting antibacterial action for healthy teeth and gums. Reverses early gum damage/gingivitis. Actively repairs/reverses early tooth damage by strengthening weakened enamel for healthier teeth. Helps repair/reverse gingivitis/early gum damage by reducing gum bleeding, inflammation, and plaque accumulation. Helps actively repair and prevent early gum deterioration by fighting common gum problems: gingivitis, bleeding, inflammation, and plaque accumulation. Protects gums and teeth/your mouth from common/everyday oral health problems (cavities, enamel erosion, plaque, gingivitis) to help keep your whole mouth healthier for longer. Repairs and reverses early damage to teeth and gums for healthier mouth/better oral health. Dual (action) protection against cavities*, *strengthens/repairs weakened enamel and fights/reduces/inhibits plaque (acid). Prevents cavities by fighting/reducing/inhibiting plaque (bacteria). Shields against sensitivity, enamel erosion and cavities. Kills 99% of Bacteria*, (*Protects against plaque bacteria that lead to gingivitis.). Kills bacteria to help stop bleeding gums. Activated foam with antibacterial fluoride to help prevent (gum) bleeding. Activated foam with antibacterial fluoride to reduce (gum) bleeding. Activated foam with antibacterial fluoride to help stop (gum) bleeding. Activated foam with antibacterial fluoride helps heal gums to prevent bleeding. Rapidly relieves sensitivity and strengthens gums. Promotes gum healing* (*by reversing gingivitis) and strengthens enamel. Helps promote gum healing and strengthens enamel. Promotes gum healing and strengthens enamel. Fights/reduces plaque and gingivitis to help reduce the risk of gum recession. Effectively inhibits plaque bacteria growth to help reverse gingivitis (gingival inflammation) to reduce the risk of gum recession. Kills plaque bacteria and helps reduce gum inflammation to reduce the risk of gum recession.

Fights plaque (acid) for 12 hours. Clinically proven ingredients for anticavity, antigingivitis, antiplaque and sensitive teeth. Fights cavities, gingivitis, plaque and sensitivity to promote healthy teeth/healthy gums/healthy mouth. Long lasting sensitivity/pain relief, with regular use. Blocks dentinal tubules to relieve and prevent sensitivity pain. Treats sensitive teeth by occluding/plugging dentinal tubules/insolating the nerves with acid-resistant long lasting protective barrier/layer/plug. Protects enamel against irreversible acid erosion. Treats the primary cause of sensitivity - open tubules and not just the symptoms. Strengthens, repairs and protects tooth enamel. Helps prevent (future) sensitivity* (*by fighting acid erosion, plaque and gingivitis to reduce the risk of enamel loss and gum recession, causes of tooth sensitivity). For a healthier mouth, by strengthening enamel and fighting plaque. Healthier gums, stronger teeth. For healthier teeth with less decay. Raises your resistance to tooth decay/cavities. Kills plaque germs/bacteria. Advance to healthier gums and stronger teeth (with less decay and plaque). Dual action protection for healthier, stronger enamel (by strengthening tooth enamel and preventing enamel erosion). Forms an acid-resistant protective layer incorporated into the natural protective pellicle to protect against acid erosion between brushing. Stannous fluoride effectively protects against enamel erosion from dietary acids, especially in lower pH range where fluoride's enamel repair benefit/ability is limited. Stannous fluoride provides unique (dual action) enamel erosion protection against dietary acids from daily soft drinks. Cleans below the gumline to help reduce plaque bacteria toxins. Delivers stannous fluoride below the gumline. Penetrates into dentin tubules (with acid resistant plug) to work from within (to relieve tooth sensitivity). Creates a shield of protection against food/drink (to relieve tooth sensitivity). Relieves and prevents sensitivity pain. Protects and restores gingival health (by fighting plaque and gingivitis).

Stannous fluoride (in Crest Pro-Health) consistently demonstrated more/greater enamel erosion protection against dietary acids than sodium fluoride. Provides more/greater enamel erosion protection than sodium fluoride against dietary acids. Stannous fluoride demonstrated more/greater acid erosion protection compared to sodium fluoride used in other toothpastes. Crest Pro-Health toothpaste with stannous fluoride provides proven, enhanced enamel protection against acid erosion versus sodium fluoride. Helps protect acid erosion more effectively than regular fluoride (sodium fluoride based) toothpastes. Crest Pro-Health is formulated with stabilized stannous fluoride, which is significantly greater than regular sodium fluoride toothpastes in protecting against dental erosion caused by dietary acids. Scientifically proven/Proven technology/ingredient to help prevent enamel/acid/dental erosion (against dietary acids). Scientifically proven/Proven technology/ingredient to provide greater/more enamel/acid/dental erosion reduction than sodium fluoride against dietary acids. Scientifically proven/Proven technology/ingredient to protect against dietary acid erosion more than sodium fluoride in common toothpastes. Scientifically proven/Proven to provide greater enamel/acid/dental erosion protection than other sodium fluoride toothpastes against dietary acids. Scientifically proven to protect enamel/acid/dental erosion from dietary acids more than sodium fluoride toothpastes. Crest Pro-Health toothpaste protects enamel against dietary acids more/greater than regular fluoride toothpastes. Crest Pro-Health toothpaste protects enamel against dietary acids more/greater than regular fluoride toothpastes (sodium fluoride). Stannous fluoride provides more/greater enamel erosion protection (against dietary acids) than sodium fluoride with the additional ability to form a protective layer against erosion. Crest Pro-Health toothpaste with stabilized stannous fluoride helps protect the weakening of enamel surface against dietary acids. Compared to NaF, Stannous fluoride provides added protection against acid erosion.

Builds increased protection against sensitivity/treats sensitivity. Provides long lasting protection against plaque. Stannous fluoride is retained in the oral cavity for up to 12 hours. Provides long lasting antibacterial activity. Helps reverse gingivitis. Helps control plaque bacterial that contribute to the development of gingivitis. Promotes healthy teeth. Promotes healthy gums. Treats sensitive teeth by forming a protective barrier/layer and occluding dentinal tubules/insulating nerves. Forms protective barrier that protects against/resist to dietary acids found in most juices and carbonated beverages. Forms a micro-thin layer that helps block food and drink acids. Protect your teeth from plaque, a cause of common dental conditions like cavities and gingivitis. Builds a protective layer to help repair sensitive teeth. Proven scientifically to help repair sensitive teeth. Treats sensitivity pain and helps repair sensitive teeth. Helps improve gum health.Helps repair tooth enamel and treats painful sensitivity. Builds a protective layer to protect from acid wear/erosion. Helps prevent sensitivity pain. Helps build a layer to protect against sensitive teeth. Helps repair sensitive teeth damaged due to enamel erosion. Proven scientifically to help repair sensitive teeth damaged due to enamel erosion. For healthier mouth with less decay and plaque. For healthier gums by fighting/reducing plaque to help prevent gingivitis. Helps neutralize and lift away harmful plaque bacteria. (With cleaning action), Dissolves & lifts away gum harming plaque. Activated foam seeks out and helps neutralize plaque bacteria in hard to reach places. Fights Plaque (bacteria) for 24 Hours (with twice daily brushing). 24 Hour antibacterial protection, protects against plaque bacteria that leads to gingivitis with twice a day brushing Reverses gingivitis to strengthen gums. Clinically proven to reduce gum bleeding/inflammation to strengthen/fortify gums. Clinically proven to strengthen/fortify gums to protect teeth. Penetrates tooth surface to help repair weakened enamel. Clinically proven enamel protection ingredient. Clinically proven to prevent, fight and/or protects against cavities. Clinically proven effective fluoride protection. Starts to work immediately with lasting sensitivity relief and strengthens gums. (starts working immediately by blocking tubules for relief in 3 days with twice daily brushing.) Creates a shield of protection against food/drink for lasting sensitivity relief (with twice daily brushing). Helps reverse early gum damage (gingivitis) in 2 weeks. Helps kill up to 99% of bacteria* (*plaque bacteria that causes gingivitis).

A use authorised in Canada is not an authorised health claim in the European Union. See the health claims register.