Colgate Total Active Prevention

Natural health product licensed in Canada

Other names: Colgate Total, Colgate Total Active Prevention Clean Mint, Colgate Total Active Prevention Fresh Mint, Colgate Total Active Prevention Whitening
Licence holder: Colgate-Palmolive Canada Inc.
NPN or DIN-HM: 80129619
Status: Active licence
Licence date: 16 February 2024
Revision date: 9 September 2025
Route of administration: Dentaire
Application type: Traditionnelle

Oral dose analysis does not apply without an established exclusively oral route.

Composition

Medicinal ingredient and source	Per dosage unit, according to the source
Fluorure stanneux Source : Fluorure stanneux Potency : 0.11 % (p/p) Fluoride	0.454 %

Medicinal ingredient and source

Per dosage unit, according to the source

Fluorure stanneux

Source : Fluorure stanneux

Potency : 0.11 % (p/p) Fluoride

0.454 %

Non-medicinal ingredients

D&C Jaune n° 10, Silice hydratée, Cocamidopropyl bétaïne, Saveur, Aqua, Lauryl sulfate de sodium, Vert phthalocyanine, Bleu brilliant FCF, Gomme de xanthane, Gomme de cellulose, Glycérine, Nitrate de potassium, Rouge 30, Pyrophosphate de tétrasodium, Phtalocyanine de cuivre, Sacharinate de sodium, Dioxyde de titane, Sorbitol

Recommended doses in Canada

Population	Age	Quantity per serving	Frequency
Population not specified	minimum: 12 years	1 Dentifrice	2 Tous les jours

Uses authorised in Canada

Text supplied in English because no French text is available.

Advanced/Breakthrough/Unique/Targeted/Speciality formula/technology for (better) oral health/gum protection. Helps repair teeth and gum issues at their earliest stages by remineralizing the tooth surface to prevent cavities for stronger teeth and killing the bacteria that cause gingivitis for healthier gums. Helps prevent common oral health issues for an overall healthier mouth better than regular fluoride toothpaste such as plaque, tartar, gingivitis, sensitivity. Fights/Helps prevent the root cause of cavities, gingivitis, plaque, enamel erosion, sensitivity and tartar. Specially formulated to help prevent gingivitis/cavities /plaque (build-up)/tooth sensitivity/tartar (build-up). Multibenefit Oral Care for superior prevention/protection against sensitivity, plaque, gingivitis, tartar vs. regular fluoride toothpaste. Helps promote multiple oral care benefits Helps prevent cavities, sensitivity, plaque, gingivitis, tartar. 3x more effective at reducing bacterial plaque associated with tartar and gingivitis vs. non-antibacterial fluoride toothpaste with 3 months continued use. Active (oral care) prevention/protection against cavities/sensitivity/plaque/plaque bacteria/tartar/gingivitis/early gum disease/early gum damage.

Anti-cavity/Anti-caries. Prevents, fights and/or protects against cavities/caries. Reduces the incidence of cavities/caries. Helps prevent tooth decay. Effective fluoride protection. Effective decay preventive fluoride. Protects teeth from acid wear/erosion. Helps delay/slow the tooth decay process at the earliest stage before it can become a cavity. Penetrates tooth enamel to help rebuild weak spots. Helps remineralize tooth enamel. Helps reverse the tooth decay process at the earliest stage before it can become a cavity. Helps keep all your teeth cavity-free. (Helps) Protect(s) against enamel erosion. Protects teeth against acidic foods that may cause enamel erosion. Strengthens enamel/Reinforces enamel (by rebuilding weak spots). Helps strengthen/ restore/ repair/ protect tooth enamel/weakened enamel. Helps strengthen/rebuild/increase density of/reinforce (weakened) enamel/enamel weak spots (for stronger teeth). Helps repair tooth enamel at the earliest stages by remineralizing the tooth surface to prevent cavities (for strong(er) teeth). Fortifies enamel, (helping to give it ongoing strength (and resistance). Creates a shield of protection/coats against food/drink acids. Helps increase density of weakened enamel/spots for stronger teeth. Actively rebuilds tooth density (for stronger teeth). Rebuilds and helps protect tooth density (with fluoride to strengthen tooth and prevent acid erosion). Helps protect the enamel density of permanent teeth. Helps rebuild the tooth's enamel mineral foundation (with twice daily brushing). Provides 24-hour action/protection against density loss (with twice daily brushing). Helps protect against future density loss. Helps stop/reverse early stage cavities. Helps stop/reverse early tooth decay before it becomes a cavity. Helps repair/restore enamel by reversing micro-damage. Helps repair/restore enamel micro-damage (early enamel damage caused by acids). Repairs/restores micro-damage helps repair/restore early damage caused by acids. Helps protect enamel against future micro-damage (early enamel damage caused by acids). Protects tooth enamel inside (against cavities) and outside (against acid erosion). Protects tooth enamel inside and outside (by strengthening enamel and protecting against dietary acids). Strengthens enamel from the inside. For healthier, stronger enamel (by strengthening tooth enamel and preventing enamel erosion). Proactive (oral care) prevention against cavities/sensitivity/plaque/plaque bacteria/tartar/gingivitis/early gum disease/early gum damage.

Helps promote/build a coating layer that limits food acid from causing sensitivity pain. (Clinically proven/shown to) Help(s) significantly prevent sensitivity pain in 1 day. Enamel/Cavity/Gingivitis/Sensitivity protection. Helps repair (and reverse) early damage (to teeth and gums for better oral health). Improves your dental health. Oral health protection that helps to prevent plaque build-up. Fights/Helps fight/Helps prevent cavities/sensitivity/gingivitis/plaque/plaque build-up/tartar/tartar build-up (to promote healthy teeth and gums/healthy mouth). (The advanced formula) Remineralizes weakened enamel and reverses early gum disease/damage for better oral health. Promotes healthy teeth/gums. Helps to fight the cause of/prevent/protect against: Gingivitis/Gum Bleeding/Gum Inflammation/Sensitivity/Plaque (Build-up)/Tartar/tartar Build-up/Cavities. Helps protect against/prevent early stages of gum disease and cavities. (Care) For sensitive teeth and gums. Starts working immediately to relieve and protect sensitive teeth/tooth sensitivity. Effective(ly)/active(ly) delivers/delivery (of stannous fluoride) to mouth surfaces to protect (them) from/provide protection against caries/enamel erosion/sensitivity/(plaque) bacteria/gingivitis/early gum disease. Helps manage plaque/early gum disease / gingivitis/cavities/sensitivity. Helps strengthen teeth and gums to reduce cavities and gingivitis. Helps protect against/Helps prevent/Fights the common oral health diseases/problems (of) gingivitis and cavities. Helps improve/restore your oral health, part of your overall health. Promotes good oral health to help your overall health and wellbeing. Actively helps to prevent the (recurrent/recurring) symptoms of sensitivity and gingivitis. (Unique) formula fights bacteria/sensitivity, and prevents cavities. Actively helps (to) fight a number of teeth and gum problems cavities, sensitivity and gingivitis / Helps prevent plaque, tartar, gingivitis, cavities and tooth sensitivity. (Works on and around your teeth and gums for) oral health protection protection against cavities/(tooth) sensitivity/plaque/gingivitis. Whole Mouth Health Reduces bacteria on teeth, tongue, cheeks and gums, helps prevent plaque and gingivitis, fortifies enamel; Not intended for prevention or treatment of more serious oral conditions.

(Clinically) shows/provides significant reduction in plaque/gingivitis/gum inflammation. Clinically proven/shown to significantly reduce/significant reduction in plaque/gingivitis/gum inflammation. (Specialized formula) Provides/delivers long-lasting antibacterial action/activity (to significantly help reduce gum bleeding and inflammation/gingivitis/gum irritation/gum swelling) (A daily toothpaste that) fights the bacteria that can cause early gum disease/problems. (Specialized/specialty formula) significantly reduces/helps prevent/helps promote healing of gum bleeding and inflammation/swelling, and provide(s)/deliver(s) long-lasting gum protection (with continued use/twice daily use/brushing). Long lasting protection against gingivitis/ gum bleeding/inflammation/swelling/ irritation/sensitivity (caused by gingivitis). Helps repair/reverse/promote healing associated with the damage of early gum disease/early signs of gum damage. (Significantly) Reduces gum bleeding/inflammation/swelling/gingivitis to help strengthen (the) gums/gum tissue. Helps strengthen the gums/gum tissue. Helps promote the healing of bleeding and inflamed/swollen gums caused by gingivitis (and/+ protects from plaque buildup that can lead to (these signs of) gingivitis). Helps promote the healing of early gum disease/damage. Helps reduce gingivitis/gum bleeding/(and) inflammation to strengthen/fortify gums. Works to strengthen gums (with 12H bacteria protection). Helps reduce the visible and unseen effects of gum disease/damage, reduces red/ swollen/inflamed/irritated/sensitive/bleeding gums (caused by gingivitis). Clinically/scientifically proven (for) healthier gums.(by reducing plaque bacteria/gingivitis). Clinically proven to/helps improve gum health. Promotes/For gum health/healthy gums/healthier gums. Healthier gums by reducing plaque bacteria/gingivitis). (Actively) fights/fights the cause of/helps protect from/protects against/works to prevent/reduce gingivitis/plaque/gum bleeding/inflammation/swelling/irritation/sensitivity (caused by gingivitis). Helps fight a root cause of gum bleeding and inflammation/irritation/sensitivity (and protects against recurrence); bacterial plaque. (Works to) help(s) keep gums healthy. Fights/Reduces/Helps prevent (plaque) bacteria (build-up)(, that can lead to early gum disease/gingivitis). (Helps to) fight(s) the cause of early gum disease. Helps fight/tackle bleeding gums. Helps improve the health of bleeding gums. Specialty toothpaste/Specially formulated to help stop bleeding gums.

Fights bacteria around your whole mouth. Promotes a healthy mouth by fighting bacteria. Reduces/Fights bacteria on teeth, tongue, cheeks and gums (for 12 hours/for 24 hours with twice daily brushing). Protects the surfaces of your mouth (your teeth, tongue, cheeks, and gums) Antibacterial protection for 12 hours. Protects the surfaces of your mouth (your teeth, tongue, cheeks, and gums) by fighting/reducing bacteria. Clinically proven to decrease/lessen/minimize bacteria leading to significantly greater reductions in Plaque/Gingivitis/Gum Inflammation/Tartar; vs non-antibacterial fluoride toothpaste. Helps reduce/remove/fight bacteria from/in your mouth bacteria on teeth, tongue, cheeks and gums that cause plaque and gingivitis. Helps reduce/removes/protects against bacterial buildup plaque bacteria. (Clinically proven to) Help(s) prevent plaque (build-up) (in the areas between teeth). Oral Health Protection that helps to prevent plaque build-up. Thoroughly cleans/Fights plaque even between teeth/the hard-to-reach spaces between teeth/around the gum line (for healthier gums). Helps block harmful effects of plaque (associated with gingivitis). Reduces plaque to help protect against gum disease. (Helps) prevent(s) gum harming plaque. Helps prevent/fight/remove plaque/tartar buildup. Helps keep plaque from coming back. Inhibits bacterial growth (that can lead to plaque and gingivitis). Its active cleaning formula, with micro particles, fights plaque even between teeth & hard to reach spaces (for healthier gums). Deep clean in hard to reach areas (to reduce plaque/plaque build-up that can lead to gingivitis/early gum disease). Antigingivitis. (Clinically proven to) Help(s) prevent/reduce/reverse gingivitis/gum inflammation/bleeding. Helps restore/protect gingival health/health of your gums. Significantly improves gingival health/reduces bleeding and inflammation. (Clinically proven to) help(s) reverse gingivitis/reduce plaque in just 12 weeks. Significant reduction in gingivitis (after 3 months of use). Gingival patients showed reduced gum bleeding and inflammation (after 12 weeks in clinical studies). Significant reduction in gingival bleeding vs ordinary non-antibacterial fluoride toothpaste (after 6 months of use). (Achieves) significant reduction in gingivitis vs non-antibacterial fluoride toothpaste (after 6 months of use). (Clinically proven to) Help(s) prevent/reduce/reverse/treat gingivitis/gum inflammation/gum bleeding. (Clinically proven to) Significantly reduce(s) gum bleeding and inflammation. Helps in reducing/reduces gingivitis (minor inflammation of the gums caused by plaque above the gum line).

Helps stop/prevent/protect against/treat bleeding gums/gum bleeding. Superior performance/Greater protection against gingivitis versus regular non-antibacterial toothpaste. (Helps) prevent/protect against early gum disease/gingivitis (and its symptoms bleeding and inflamed gums). Helps prevent/reduce factors that (can) lead/contribute to gum recession. Helps reduce gum inflammation known as gingivitis, a factor which can lead to gum recession. Helps to reduce gingivitis (and plaque), factors which can lead/contribute to gum recession. Helps to significantly reduce bacteria that can lead to gum bleeding and inflammation/irritation. Fights/Protects against factors that can lead/contribute to gum recession. (Clinically proven to) reduce(s)/helps(s) prevent gum bleeding/inflammation. Helps reverse early gum damage/the damage of early gum disease. Helps restore/improve the health of gums/gum health. (Clinically proven to) Help(s) improve gum health (by reducing gum bleeding and gum inflammation)(associated with gingivitis). Specialized formula reduces gum inflammation and reduces bleeding, restoring your gums natural health. Protection against/fights gingivitis/ a leading/primary cause of early gum damage. Helps to significantly improve (patients) gingival/gum health. Promotes the repair of weakened gums (in as little as 12 weeks). Helps kill bacteria that can cause gingivitis for healthier gums. Helps protect gums by killing (or helping kill) the bacteria that can cause gingivitis. Designed to help maintain healthy gums & teeth. Helps reverse gingivitis by preventing plaque buildup. Helps reduce oral gum tissue inflammation association with gingivitis Helps prevent early gum disease/gum damage/gum problems gingivitis/gum inflammation/gum bleeding. Fights/Helps prevent tartar/tartar build-up. Helps provide (effective) sensitivity/dentin hypersensitivity relief/protection (with regular use) Help(s) relieve(s)/block(s)/reduce(s) (painful) sensitivity /tooth sensitivity. Clinically proven sensitivity relief. Lasting sensitivity relief (with regular use). Helps prevent/relieve(s) (tooth) sensitivity (with regular use). Daily protection for sensitive teeth (with regular use). (Unique formula/Formula) for sensitivity protection. (Helps) Reduce(s) painful sensitivity of the teeth to cold or contact. (Specially formulated to) Help(s) relieve tooth sensitivity (such as) from cold or contact. Helps protect sensitive teeth. Actively fights/works to help prevent sensitivity. Antisensitivity. Builds a protective layer over the sensitive areas of your teeth to help reduce painful sensitivity Builds a protective layer to help repair sensitive teeth/the sensitive areas of the teeth. Generates a protective barrier to help repair sensitivity. Blocks/Coats open dentin tubules for sensitivity relief. Helps repair sensitive teeth with continued use/twice daily use. Starts working immediately for sensitivity relief. Starts working immediately for sensitivity relief (by blocking tubules) (within days/1 day). Fast/Rapid sensitivity relief. Significant reduction in sensitivity vs ordinary fluoride toothpaste after 4 weeks of use. (Targeted/Specialty) Care/Treatment for sensitive teeth. Occludes tubules to provide relief from sensitivity.

Helps protect against early enamel erosion/damage caused by dietary acids. Helps promote remineralization for strong/stronger teeth. Helps prevent enamel erosion. To protect/For protection against the start/initiation and progression of cavities/enamel erosion. Works to strengthen softened enamel. Helps prevent the start/initiation of enamel softening from dietary acid. Protects enamel against irreversible acid erosion. For healthier teeth with less decay/fewer cavities. Raises your resistance to tooth decay/cavities. (12H) Antibacterial action/protection/activity (against plaque and gingivitis). (Daily)(24hr) Antibacterial Protection (when used twice daily). Effective 12H (antibacterial) protection. Fights germs/bacteria that can cause plaque and gingivitis (for 12 hours). Fights germs/bacteria for 12 hours germs/bacteria that (can) cause plaque and gingivitis. Actively fights oral health problems by providing (12 hour) antibacterial protection against plaque and gingivitis. Fights/reduces germs/bacteria to help prevent plaque/gingivitis/ bleeding/for healthier gums. (Provides) long lasting antibacterial activity/action. Reduces bacteria load for healthier gums. (Provides) long lasting gum/antibacterial protection against plaque bacteria with continued use. Long lasting (12H) antibacterial protection 12 hour protection against germs that cause plaque and gingivitis. (Provides) Daily/24 hours of plaque/plaque bacteria/bacteria protection when used twice daily. (Daily/All day/24/7) Defense against harmful (plaque) bacteria/germs that can cause gingivitis and weaken/damage gums with continued use/twice daily use/brushing. Strong (daily/24H) bacterial defense when used twice daily. (Provides) (daily/24/7/24 hours of) (plaque) bacteria/germ protection/defense against bacteria/germs for healthier gums/to strengthen gums with continued use/ twice daily use/brushing. (Stannous fluoride/stannous ions to) (Advanced formula/technology to) (Designed to) deliver(s)/provide(s) antibacterial efficacy with long lasting effects. Targets bacteria including bacteria that cause plaque and gingivitis. Reaches 100% of mouth surfaces/whole mouth and/to protect(s) against (plaque) bacteria (that lead to gingivitis). Helps improve your dental health by tackling common oral health problems/issues before they begin/start(*; *such as cavities/ gingivitis/ plaque/ enamel erosion /sensitivity/ tartar). Proactive Prevention against cavities, sensitivity, plaque, tartar, gingivitis. (Clinically proven to) Fight(s) the root cause of many common oral health problems*; *such as cavities, gingivitis, plaque, enamel erosion, sensitivity and tartar. 2X more effective at fighting bacteria*; *bacteria that cause plaque/gingivitis vs. non-antibacterial toothpaste.

A use authorised in Canada is not an authorised health claim in the European Union. See the health claims register.